Handcraft Nails
An e-commerce website designed to transform a handmade nail business into a polished digital storefront.
Moving Beyond Social Media Selling
Handcraft Nails needed more than an online catalogue. The brand needed a website that could showcase its designs, simplify ordering and sizing, and give customers a more personalized buying experience.
Online Presence
Move the brand beyond social media DM orders into an automated system.
Product Discovery
Make browsing intricate, handcrafted nail sets intuitive and visual.
Custom Sizing
Allow customers to submit exact nail measurements seamlessly.
Personalization
Give customers a digital pathway to curate custom nail sets.
From Product to Experience
We focused on creating a digital experience that feels as refined as the product itself — combining visual storytelling, straightforward shopping, and custom functionality.
Discover
Design
Build
Personalize
Launch
A Palette Inspired by Luxury
The visual system combines warm neutrals with deep burgundy and restrained gold accents to create a premium yet approachable aesthetic.
Designed to Make an Impression
Curated interface touchpoints built for conversion and aesthetic clarity.
A Store That Lets Customers Create
To make the shopping experience more interactive, we developed a custom nail configuration experience where customers can explore different finishes, colours, charms, and details before adding their creation to the cart.
Built to Sell, Not Just Look Good
Engineered to meet real-world e-commerce demands and business workflows.
Product Catalog
Organized product browsing, collections, and attributes.
Flexible Sizing
Custom dimensions alongside standard S, M, and L sizes.
Seamless Cart
Clear line-item options and rapid checkout integration.
Delivery Logic
Automated promotional delivery calculations at checkout.
Designed for the Scroll
Most customers discover beauty brands through their phones. The experience was therefore designed around mobile browsing, product discovery, and fast purchasing.
From Social Shop to Digital Storefront
A tangible comparison of operations before and after platform deployment.
Before Staple Creatives
- Social-media dependent ordering
- Limited and unstructured product browsing
- Manual sizing coordination via direct messages
- No centralized, automated inventory system
After Launch
- Dedicated, independent e-commerce website
- Organized and categorised product catalog
- Interactive custom nail configuration experience
- Streamlined automated purchasing & checkout
Tangible Project Deliverables
Clear, measurable outcomes delivered upon launch.
Handcraft Nails now has a dedicated digital storefront designed to showcase its products, communicate the brand's luxury positioning, and give customers complete control over their purchases.
Handcrafted for the brand. Built for the customer.
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